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What you study, block by block.
One year, five blocks of eight weeks, 60 credits, taught in English on Campus Woudestein. Every block below is listed with its credits.
In numbers
The programme in numbers.
- Duration
- 1 year
- Credits
- 60 EC
- Blocks
- 5
- Language
- English
- Group size
- No cap in core courses and electives, 24 in seminars
- Block rhythm
- Seven weeks of teaching, one of exams
- How you work
- Lectures, seminars, group assignments
- Thesis
- 16 EC, written in blocks 3 to 5
Starts September on Campus Woudestein. Application deadlines and fees are on the official programme page.
The curriculum
Three pillars, five blocks.
Every course belongs to one of three pillars, and the year runs in five blocks of eight weeks: seven of teaching, one of exams. Read across for a pillar, down for a block.
Elective Another Economics and Business master course 4 EC · five examples
- Corporate Innovation and Venture Capital
- Economics of Negotiations
- Real Estate Economics
- Experimental Economics
- Advanced Empirical Methods
Examples are these five. Any Economics and Business master course qualifies.
Coursework 44 EC + thesis 16 EC = 60 EC, the full year.
Block 2 carries 8 EC of electives: both marketing electives, or one of them plus one course from the Other Econ courses row.
Block 4 is one seminar of the four, first come first served, 24 places each. Core courses and electives have no cap. Take-Off Master, the introduction day in block 1, carries 0 EC.
Questions
Four questions about the curriculum.
Can I choose my own electives?
Partly. In block 2 you take 8 credits of electives: both marketing electives, or one of them plus another Economics and Business master course, such as Economics of Negotiations or Experimental Economics. Block 4 is your other choice: one of four seminars, Global Marketing, Sustainable Marketing, Designing New Products and Experiences or Customer-centric Value Creation.
When does the thesis start?
In block 3, while the seminar is still running, and it continues through blocks 4 and 5. It is worth 16 of the 60 credits, so it is the largest single piece of the year.
You turn a marketing or management problem into a research question, choose a design that can answer it, and defend what your evidence does and does not show, working with a supervisor from the marketing department. It is a chance to build new knowledge and develop your skills, coached by our faculty.
How big are the groups?
Seminar groups are capped at 24 students, and every student takes them. Core courses and electives are taught to the full cohort, which is small enough that teaching staff know who you are and you can ask a question in the room. The faculty puts it plainly: you do not just sit and listen, you debate, present and apply your ideas. Expect group assignments from block 1.
How long is a block, and when are the exams?
Eight weeks: seven of teaching and one of examinations. Five blocks make the year, and the first exams come at the end of October.