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Careers in marketing, analytics and consulting.
Erasmus School of Economics reports that its alumni are typically in a role within two months of graduating. They go into marketing management, digital marketing, analytics and market research, sales and business development, consulting, or a company of their own.
Where it leads
Where graduates go.
Alumni work across industries and countries, in marketing, consulting, sales, analytics, or as founders, and many grow into general management later on.
Product, brand & marketing management
Manager roles in firms of every size, from start-ups to Philips, Unilever, Nestlé, Pfizer, IBM and Microsoft.
Digital marketing
E-commerce and campaign-performance roles at online retailers such as Coolblue and Booking.com.
Marketing analytics & market research
Analytics and research roles at multinationals such as Google and KPN, in the insight practices of consulting firms like VODW, and in agencies and in-house insight teams.
Strategy consulting
Strategy and insight roles at consulting firms such as McKinsey and BCG.
Sales & account management
Account and sales management at companies such as P&G, Unilever and ABN AMRO.
Business development
Growth and partnership roles at start-ups, scale-ups and B2B companies.
Start-up founding
Founders developing new products that meet a customer need.
Executive management
Over time, many alumni move into broader leadership and general management positions, building on the strategic foundation of the programme.
And many more
Communications and PR, CRM and customer experience, category and trade marketing, product ownership in tech, or a PhD via the Tinbergen Institute.
Roles and employer examples as Erasmus School of Economics lists them on its after-graduation page and in the programme’s own list of roles.
Alumni voices
Where they are now.
Every name here comes from ESE. Quotes are verbatim and link to their source; roles are as the school gives them.
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“How to analyze consumer behavior, conduct data-driven research, and apply scientific methods to real-world business challenges.”
Mahrou KharaziHead of Marketing BeneluxPhilips
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“This master enabled me to think practically and see which issues real marketers face.”
Lidia LüttinChief Marketing OfficerBynder
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“This master provided a solid footing from which I have benefitted during my career.”
Paul SchuilwerveFormer CEORabobank China
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“This program laid the foundation for my career, equipping me with the knowledge and skills to navigate the ever-evolving world of marketing.”
Milena AlexovaDigital & Content Communications ManagerThe Magnum Ice Cream Company
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“The Marketing Department is one of the strongest in Europe, and its alumni network includes some of the top executives in the Netherlands.”
Alexandra PopescuSenior Marketing ManagerBayards
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“This one-year journey has been transformative, providing the skills and confidence to tackle complex challenges.”
Humay KhaliliSolutions ArchitectAnaplan
How these quotes were sourced
Quotes come from the eur.nl pages Why this programme and Young Alumni, or supplied by the department where the site does not publish one.
From newly graduated to employed.
The first role comes quickly. What the economics base buys you is the second and the third, here is the arc ESE marketing graduates actually follow.
Graduate
~2 months to a first role, most alumni are placed within two.
First role
Brand / product manager · marketing analyst · consultant · sales & account.
Senior & lead
Senior manager, team lead, principal consultant, owning the budget and the call.
Director → C-suite
Marketing director, VP, CMO, or CEO and founder of your own.
Brand and product teams, analytics functions and consulting firms are the common first destinations. Sales, business development and a company of your own are the others.
Next step
Apply, or ask a student first.
Apply for September, ask a current student directly, or come to the Master Open Day on 21 November 2026.